The number 1 reason fail in the network marketing industry is only for 1 reason and 1 reason alone. They do not have a network of people to market too. How many times have you gone after a lead by simply talking to a friend or a family member? How many times has a friend or family member approached you about a network marketing opprotunity? odds are it's happened and it's happened more than once. This would be my question to this WHY WOULD ANYONE THINK THAT THIS WOULD WORK? Generally speaking family members have the same family and friends generally have the same friends. So by that thought alone who are your friends and family members going to sign up after they get signed up? The next question would be what two groups of people know you better than everyone else? I'd bet it'd be your family and friends right? well unless your already running a very wealthy business or are already a successful network marketer then what reason do they have to believe that your opportunity will work for them? sure you could convince them but how much do you really want a skeptic to be on the first level of your down line. My solution for this is approaching a cold market.
Now most people hate the sound of approaching a cold market. This in fact goes everything against what a network marketing company will tell you about selling their product. They usually tell you to approach your warm market, however most peoples warm markets are small and completely uninterested in buying from you. However this is my view of a cold market, if you can take a cold market and have the cold market find you because they are interested in what you are interested in. then now you have a targeted cold market. The market is still cold because you do not have a lasting relationship with these people. though they are completely interested in the same things you are. Think about how quickly these people would bite on an opportunity if the audience you have targeted was opportunity seekers. This has massive potential. imagine having a online mailing list of thousands of interested buyers. This would be instant free access to a large amounts of interested buyers. If the market was targeted correctly you should be able to expect a very large return rate.
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